Case Study
Building a High-Scale ATS and Advertising Engine for We Select
Industry
- Recruitment Technology / Talent Acquisition
Region Overview
We Select is a leading recruitment technology platform based in Stockholm, Sweden. They specialize in talent acquisition and employer branding solutions for businesses across Europe. Since 2011, they have connected high-tier candidates with top organizations through an automated hiring ecosystem. However, they faced significant growth barriers due to soaring development costs.
They hired Vivasoft as a development partner to provide a high-performing augmentation team at a sustainable cost. Vivasoft implemented a comprehensive engineering model to handle the platform's complex technical scope. This included managing web crawlers, data engineering pipelines, and backend infrastructure.
The team mastered the candidate pipeline lifecycle through rapid domain onboarding. They refactored existing features and built a scalable architecture for the Applicant Tracking System (ATS). Vivasoft also optimized the multi-channel advertising engine for platforms like LinkedIn, Snapchat, and Indeed.
The partnership resulted in a more robust platform with advanced recruitment marketing analytics. They successfully integrated localized Swedish job boards like AMS into their advertising engine. The new system supports seamless third-party interview management and background check workflows.
Vivasoft’s resource model provided multiple developers for the same budget, accelerating feature delivery significantly. Today, We Select maintains a growing product line with a scalable and cost-effective infrastructure.
Technologies Used
Dot Net
Type Script
Python
React
Dot Net Core
Django
MS SQL Server
PostgreSQL
Next JS
MongoDB
Azure
MySQL
GCP (Google Cloud Platform)
Challenges & Solutions
Challenges
Rapid Domain Onboarding: Familiarizing the team with the structure and lifecycle of the candidate pipeline
Logic Mapping: Understanding the dependencies of multi-stage screening processes and local Swedish market nuances.
Architecture Migration: Handling the transition of the technical scope from the previous European developers to a unified Vivasoft team.
Solution
To address this, the team adopted a structured and accelerated domain-onboarding approach combined with iterative system analysis. Vivasoft implemented an “All-Under-One-Roof” technical scope, consolidating Web Crawlers, Data Engineering, Backend, and Frontend development.
This enabled the team to:
Consolidate Infrastructure: Manage the web crawling engines and data engineering pipelines alongside the main application.
Refactor & Optimize: Improve existing features for better modularity and maintainability.
Scale the Roadmap: Design and implement new features using a scalable architecture that allows for rapid feature deployment.
Cost-Efficient Augmentation: By leveraging Vivasoft’s resource model, We Select was able to deploy multiple developers for the same budget previously spent on a limited European team, increasing brainstorming capacity and output speed.
Team Involvement
| Resources | Count |
|---|---|
| Backend Developers | 3 |
| Frontend Developers | 1 |
| Data Engineer | 1 |
| SQA | 1 |
Core Features of the Software
Multi-Channel Job Advertising Engine
Vivasoft developed a robust distribution engine for the We Select platform that engages both active and passive candidates across their preferred digital spaces. The system automates job postings across Facebook, Instagram, LinkedIn, Snapchat, and Indeed, as well as localized Swedish job boards such as AMS. By implementing optimized targeting algorithms, Vivasoft ensured that We Select’s users could significantly increase visibility and attract higher volumes of qualified applications.
Employer Branding Campaign Management
To help We Select’s clients highlight their company culture, Vivasoft implemented a strategic branding module focused on social media storytelling. This feature allows organizations to build long-term talent pipelines through targeted advertising campaigns. These tools strengthen an employer’s market positioning, making them a preferred choice for top-tier talent in competitive industries.
Intelligent Applicant Tracking System (ATS)
Recruitment Marketing Analytics
Through the integration of the Mondea dashboard, Vivasoft provided We Select with high-level analytics to track and optimize advertising performance. Users can gain deep insights into recruitment ROI via real-time tracking of view rates, candidate demographics (such as gender and age), and channel-specific performance.
Smart Budget Distribution
Engagement Duration
The project started in June 2024. Since then, Vivasoft has transitioned from a service provider to a core development partner. Now they are actively working with We Select to develop newer features and scale technical infrastructure.
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